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Three Remarkable Uses of 3D Visualization in the Defence Industry!

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SrushriViz When we think about technology driven industries, the defense may not be the first one that comes to our mind. But contrary to the common notion, adapting smart and modern technologies is quintessential in strengthening every defense force around the world. One such technology that is drastically changing defence sectors around the world is Additive Manufacturing, also known as 3D printing, which in turn is powered by 3D visualization . Let us take a look at some of the best use cases of 3D visualization in defense departments around the world.............[ Know more ]

The Touch of the Future – The promising future of Haptic Technology in Medicine Architecture and More!

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SrushtiImx Love, compassion, joy, affection, warmth… All our emotions come alive through the sense of touch. Be it the physical world or  artificial , the sense of ‘reality’ is massively governed by touch. So, it is obvious that a better future will need heightened response to touch stimuli. When Haptic Technology together with other promising innovations such as  Virtual Reality ,  Augmented Reality ,  3D Virtual Worlds  and  3D Visualization  rise to prominence, our entire perception of the world will be elevated to a whole new level of grandeur..........[ Read more ]

Why do you need a VFX Consultant for your Film

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SrushtiVfx Visual effect is a formidable tool that enhances the storytelling capability of the director. But if not done right, the same visual effect can be a tedious experience for the viewer. There are films that blow your mind away with its clever use of visual effects whereas there are some other films that make the entire movie watching experience an agonizing journey. So, if you are a filmmaker , how should you approach visual effects? What should you consider? Renowned filmmaker  George Lucas  has explained the role visual effects in the best possible manner. He said “A special effect is a tool, a means of telling a story. A special effect without a story is a pretty boring thing.” This is our motto at  Srushti VFX  too. It is very important to note that, Cinema is primarily a storytelling medium. .........[ Read more ]

From Cams to Flying Cams – The transformation of Aerial Cinematography.

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SrushtiVfx Camera was a significant material invention. But even more appreciable were the artistic brains that made the best use of it. As an equipment Camera can help you take photos or videos but the real essence is not in what you take. It’s in how you take it. Imagine if there was no diversity in the kind of pictures and videos delivered to us. If all the pictures or moving pictures had only one angle, which is the eye level, how boring would that be? To keep a viewer intrigued you need different kinds of visuals and thankfully we have them.  You watch a movie and it begins with the  panoramic view  of the New York City. Or you see the landscape of the countryside through which our protagonist drives his car. Such sceneries immediately grab our attention because it gives us a bird like feeling! If not for cameras, it is impossible for human beings to enjoy panoramic views! Though we cannot fly on our own we can still look at things as if we were flying! Is...

Why 3D Animation is a must in the Medical Sector – Advantages of Medical Animation!

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SrushtiViz From Leonardo Da Vinci’s early sketches of human anatomy to the modern day visual communication methods, mankind has always explored creative ways to bring the world of science alive. And ever since the advent of 3D, science has taken an even more beautiful form to reveal its magic before us. Such 3D animated visuals can be used for education, training and marketing purposes alike. Among the scientific disciplines that make use of 3D animation the most, medicine is definitely a frontrunner. So let us take a look at the benefits of 3D animation in the Medical Industry..........[ Know more ]

The Future of the Web: Five Trends that are Catching Up

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SrushtiImx Since the evolution of the internet it has expanded by leaps and bounds and has made its place into common man’s life. It has up scaled communication and connectivity. Meant originally to interconnect laboratories made for government research , the internet of today runs long and broad through all phases of human life and in all the sectors of the society, be it business, education, communication, infrastructure and more.......[ Know more ]

The Cinematography of effect shots – Blue and Green Screens

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SrushtiVfx You just watched a spellbinding movie filled with visual effects . You are determined to know more about behind the scenes and you just cannot sleep without knowing how they did it. So you open up your browser and search for before and after visual effects footage of the film. And…Then. There you see our hero standing in front of just a plain blue or green screen which is then transferred to the futuristic world on the end product. That wonderland which just amazed you was just a plain blue or a green screen set! Scintillating, isn’t it? So what is this blue and green screens? Why are they used?....................[ know more ]