Animation and Graphics

Srushti Imx Carriers of Digital Content The vast world of digital media resides happily in our pocket today. Through numerous applications, imageries, video, mp3 and other files stored on our smartphone, all of us have become carriers of the digital media. Even a television has become something that we can easily take out of our pouch. Now, that little device in our pocket has a brand new companion which promises to nourish our experience with the digital world – The Head Mounted Displays. It is expected that over 200 million VR headsets will be sold worldwide by the year 2020. If that happens,  Virtual Reality  is bound to get mainstream and accessing digital content will step into a whole new arena. Considering the present scenario, let us take a look at how contemporary  mainstream media  fares with Virtual Reality.........[ Read more ]

Do you know what the 21st century runs on? Data… Loads and loads of them. From cell phone GPS signals to sensors used in collecting shopper information, census data, social media posts, digital photos and videos, our very existence is surrounded by data. According to Domo, the famous American Software Company, 2.5 quintillion bytes of data are generated on the Internet every single day! And as data continue to pile up, the need for a powerful tool to help us digest and make sense of them become extremely important. This is where data visualization comes in. And with  virtual reality  on the rise, big data visualization is in for a pathbreaking revolution.........[ Read more ]

Srushti Vfx Nobody needs to be told the importance of preparation than a filmmaker . Interestingly, the great filmmaker Alfred Hitchcock himself once said that if he were to run a film school, he will not allow the students to go near a camera for the first two years! Now, that speaks volumes about the kind of knowledge and preparations a filmmaker needs to have. It is no surprise that smart modern day filmmakers who dwell in complex visuals and scenarios invest a lot of time and effort into  pre-production . And one such pre-production technique that helps you keep a firm grip on complicated sequences is nothing but pre-visualization...........[ Read more ]

SrushtiViz Cogeco Peer 1 , Canada based IT Service Management Company, has announced an update for its most famous ‘ Map of the Internet ’ App. The latest update features a 3D visualization of worldwide networks and how they are connected. This powerful educational tool has been designed to assist anyone with a sense of curiosity about how the Internet actually looks like. The app takes you around the evolution of the Internet and brings to life every network worldwide that have been interconnected to form the magic called the Internet. Users can easily search around companies, domains, and other details to quickly explore the contributors who have made the Internet what it is today. That means it is as simple as that to identify where Google or Facebook are located on the Internet and how do they make a difference!..........[ Read more ]

Scientific progressions have led to the creation of technologies that will have us questioning reality. One of those enigmatic technologies is  Augmented Reality  or AR. Augmented Reality is a perspective concept that holds abundant possibilities that can change the way the world perceives technology. Srushti Imx What is Augmented Reality? Artificial Intelligence  (AI)  seeks to enhance the standard of living with the help of technology. The concept of Augmented Reality, which stands as a fine line between virtual space and reality is a breathtaking concept that will leave you filled with awe. Augmented reality upgrades what we perceive as reality. This perceived ‘real world’ will consist of digital units or components. AR uses projectors specifically designed for the purpose of screening their unique content. And unlike the normal projections, those in AR are three-dimensional in nature. They have a shape, form, and vibrancy to them. They are moving pi...

Srushti Vfx Antoine de Saint  – Exupery, a French writer, and a journalist once said: “A goal without a plan is just a wish”. Perhaps there is no other quality around which so many principles and theories have originated. There are even hundreds of books written to help you plan better. From rulers to corporate tycoons and common men, everyone needs planning. It is only fair to say there cannot be a human being who has not planned anything in life. And if you want to know the adverse effects of lack of planning, try looking at a filmmaker who didn’t give proper attention to pre-production!       A film production mainly consists of three stages.  Pre Production ,  Production  and  Post Production . In short, pre-production is where preparations are made for the shoot. Production is where raw elements are recorded and post-production is where the images, sound and other effects of the recorded film are edited. Making a good film is no mean...

They say a picture is worth a thousand words. But when a picture is more than a visual, it becomes an experience worth a million! Such is the beauty of 3D images. And a technique called Holography further enhances it. We’ll tell you how? Holography makes it is possible to reconstruct 3D images using holograms. SrushtiImx A hologram is the recording then reconstruction of all the light-field information of an object. In other words, if you take the object you want to display, illuminate it with a laser, and interfere this scattered light with another laser, a recording of this pattern created is the hologram. Whereas capturing the amplitude, phase, and wavelength information of the object is called Holography. Even though it was invented over 70 years ago, holography remains the best candidate for achieving true 3D displays......[ Know more ]

SrushriViz When we think about technology driven industries, the defense may not be the first one that comes to our mind. But contrary to the common notion, adapting smart and modern technologies is quintessential in strengthening every defense force around the world. One such technology that is drastically changing defence sectors around the world is Additive Manufacturing, also known as 3D printing, which in turn is powered by 3D visualization . Let us take a look at some of the best use cases of 3D visualization in defense departments around the world.............[ Know more ]

SrushtiImx Love, compassion, joy, affection, warmth… All our emotions come alive through the sense of touch. Be it the physical world or  artificial , the sense of ‘reality’ is massively governed by touch. So, it is obvious that a better future will need heightened response to touch stimuli. When Haptic Technology together with other promising innovations such as  Virtual Reality ,  Augmented Reality ,  3D Virtual Worlds  and  3D Visualization  rise to prominence, our entire perception of the world will be elevated to a whole new level of grandeur..........[ Read more ]

SrushtiVfx Visual effect is a formidable tool that enhances the storytelling capability of the director. But if not done right, the same visual effect can be a tedious experience for the viewer. There are films that blow your mind away with its clever use of visual effects whereas there are some other films that make the entire movie watching experience an agonizing journey. So, if you are a filmmaker , how should you approach visual effects? What should you consider? Renowned filmmaker  George Lucas  has explained the role visual effects in the best possible manner. He said “A special effect is a tool, a means of telling a story. A special effect without a story is a pretty boring thing.” This is our motto at  Srushti VFX  too. It is very important to note that, Cinema is primarily a storytelling medium. .........[ Read more ]

SrushtiVfx Camera was a significant material invention. But even more appreciable were the artistic brains that made the best use of it. As an equipment Camera can help you take photos or videos but the real essence is not in what you take. It’s in how you take it. Imagine if there was no diversity in the kind of pictures and videos delivered to us. If all the pictures or moving pictures had only one angle, which is the eye level, how boring would that be? To keep a viewer intrigued you need different kinds of visuals and thankfully we have them.  You watch a movie and it begins with the  panoramic view  of the New York City. Or you see the landscape of the countryside through which our protagonist drives his car. Such sceneries immediately grab our attention because it gives us a bird like feeling! If not for cameras, it is impossible for human beings to enjoy panoramic views! Though we cannot fly on our own we can still look at things as if we were flying! Is...

SrushtiViz From Leonardo Da Vinci’s early sketches of human anatomy to the modern day visual communication methods, mankind has always explored creative ways to bring the world of science alive. And ever since the advent of 3D, science has taken an even more beautiful form to reveal its magic before us. Such 3D animated visuals can be used for education, training and marketing purposes alike. Among the scientific disciplines that make use of 3D animation the most, medicine is definitely a frontrunner. So let us take a look at the benefits of 3D animation in the Medical Industry..........[ Know more ]

SrushtiImx Since the evolution of the internet it has expanded by leaps and bounds and has made its place into common man’s life. It has up scaled communication and connectivity. Meant originally to interconnect laboratories made for government research , the internet of today runs long and broad through all phases of human life and in all the sectors of the society, be it business, education, communication, infrastructure and more.......[ Know more ]

SrushtiVfx You just watched a spellbinding movie filled with visual effects . You are determined to know more about behind the scenes and you just cannot sleep without knowing how they did it. So you open up your browser and search for before and after visual effects footage of the film. And…Then. There you see our hero standing in front of just a plain blue or green screen which is then transferred to the futuristic world on the end product. That wonderland which just amazed you was just a plain blue or a green screen set! Scintillating, isn’t it? So what is this blue and green screens? Why are they used?....................[ know more ]

SrushtiViz Just as we said earlier, a modern day client wants to take a tour around his new house. But the thing here is, the house is still at its proposal stage. Seriously!! How can you show him something that hasn’t been erected yet? A decade or so ago, this might startle you. But today, you could accept the challenge with a smile, leaving it to the magic of Virtual Reality . Just by wearing a Head-mounted display (HMD), your client can enter a simulated world of his building and even, he can tweak some designs here and there as per his taste. And there is another way you can look at the advent of VR in Arch Viz.........[ Know more ]

Srushtivfx Baahubali ,  the name needs no introduction. The epic film garnered much acclaim from the audience as well as the critics. Baahubali has left everyone in awe of its spectacular visuals. The splendid VFX not only nudged the film to a huge success but also took the Indian special effects scenario to the next level. And SrushtiVFX takes honour in having made a little, but significant contribution towards the success of the film......[ Read more ]

SrushtiVfx Finally, the surreal cityscapes won the race against the apes, galaxies, and the guardians. Yeah, we are talking about the epic visual treat from Denis Villeneuve,  Blade Runner 2049 , bagging an Oscar for Achievement in  Visual Effects at the 90 th  Academy Awards . Back in 1983, the prequel of the film, Blade Runner by Ridley Scott, was  nominated for Best Visual Effects  in the 55 th.  Oscars too. However, the film lost it to ‘E.T. The Extra-Terrestrial’. But this time, the awestrucking visual effects created by  John Nelson  for Blade Runner 2049 has won over the hearts of the Academy members. This is the second Oscar for Nelson in his four nominations while his colleagues,  Richard R Hover ,  Gerd Nefzer , and  Paul Lambert , kissed the golden statuette for the first time........[ Read more ]

SrushtiVIZ Earth – one of the most beautiful planets in the solar system with blue waters, green trees, and a variety of living beings. We, the mankind, make it more beautiful with architectural ornaments like the Taj Mahal, Empire state building, Burj Khalifa, and the Dancing House. Putting up such wonderful constructions takes months of planning and years of effort while consuming dollars. So, from the very moment an architect gets an idea, he has to visualize every minute aspect of the life-cycle of the construction, lest no resources get wasted. On the other hand, as a builder or an architect, you sell your architectural work to a client and a client always wants his building look beautiful in design and fits all his residential or commercial requirements. And that is why Architectural Visualization , also called Arch Viz, is significant in the construction sector......[ Read more ]

SrushtiIMX Touch is one sense that connects us to existence. Most significantly, it is a touch that defines how we feel. The better the sensation, the better we feel. Now imagine how life would be when that sense is elevated to the highest possible degree. When every possible surface or object is fine tuned to provide us with the best possible sensation, life will never be the same. Let us take a look at some of the glorious opportunities that the growth in haptic technology could end up providing. Turn Everyday Objects Into Touch-Sensitive Devices

SrushtiVFX The latest Telugu film by Prashanth Varma, Awe, has set a new trend in the industry as the first-ever genre-bender film. We, at Srushti , feel great for delivering entire VFX for the film, including the title animation. There are several breathtaking movies in the history of world cinema that amazed the audience with a unique screenplay. For example, Bong Joon-ho’s sci-fi Okja and David Lynch’s Mulholland Drive. But, how are these films different from others? Multi layered movies .......